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Is Your AI Content Optimization Strategy Built on Trust, or Just Keywords?

26-06-2025

Becky Halls

Is Your AI Content Optimization Strategy Built on Trust, or Just Keywords?

Here’s a spicy thought to start the day: What if your content ranks (at the moment but maybe not for long) but no one trusts it?Or worse… what if it doesn’t even get cited by AI because it lacks authority? In 2025, SEO isn’t just about keywords – It’s about having an AI Content Optimization […]

The Future of SEO: How to Optimize Content For AI Search Engines

25-06-2025

Becky Halls

The Future of SEO: How to Optimize Content For AI Search Engines

Search is evolving faster than your caffeine-fueled Monday morning crawl report. In 2025, if you’re still optimizing just for Google as we knew it, you’re missing a chunk of visibility (and probably some traffic too). The rise of AI-powered engines like ChatGPT, Gemini, Perplexity, and SearchGPT is flipping the rules of the SEO game. So, […]

A/B Testing FAQ: Common Questions Answered

25-06-2025

Ian Naylor

A/B Testing FAQ: Common Questions Answered

Learn how A/B testing can enhance website performance by making data-driven decisions to improve conversion rates and user engagement.

Web Page Test Strategies for 2025

23-06-2025

Becky Halls

Web Page Test Strategies for 2025

It’s mid 2025 and the web page test isn’t just about measuring load times anymore – it’s far more than that… It’s about understanding how your page performs, feels, and converts, for real users, across devices, in real time. Google has made Core Web Vitals a permanent fixture in the ranking algorithm, user expectations are […]

Building PageTest.AI: A Founder’s Journey

23-06-2025

Ian Naylor

Building PageTest.AI: A Founder’s Journey

I’m one of the founders of PageTest.AI – the no-code, AI-powered site testing tool built for scrappy startups. A few months ago I was neck-deep in another project (3way.social, an AI backlink tool) when Google dropped a bombshell: Google Optimize was shutting down. Optimize had been “free, relatively easy to set up, and played nicely […]

Google Optimize Website Alternatives in 2025

23-06-2025

Becky Halls

Google Optimize Website Alternatives in 2025

So, you searched “Google Optimize website” and ended up here… Fair play – you’re probably trying to figure out how to keep your website running faster, smoother, and better at converting, now that the Google Optimize tool has been sunsetted. First things first (in case you missed all the news): Google Optimize is no longer […]




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